Pot Ads Backfire
New research finds that a national campaign’s anti-drug TV ads failed to convince young children and teenagers to stay away from marijuana and actually might have ENCOURAGED some of them to try smoking pot.
Researcher Robert Hornik says that the National Youth Anti-Drug Media Campaign?s TV ads from 1999 to 2004 “either had no effects on kids or possibly had a boomerang effect.” The US Congress created the anti-drug campaign in the late 1990s and gave almost $1 billion to it through 2004. The taxpayer-funded campaign continues to create anti-drug advertising today.
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