More Movie Science
From time to time, we report on what scientists are thinking about the films we see. Why is the new Bond film called Casino Royale instead of James Bond 21 (which is what it actually is)? Are movie stars getting so skinny that this sets a dangerous precedent for women with incipient eating disorders? Scientists have good answers to these seemingly show-biz questions.
Researchers have decided that movie watchers prefer sequels with names, rather than just numbers (a style that was popular a few years ago). In LiveScience.com, Jeanna Bryner quotes from the Journal of Consumer Research that, “Hollywood has begun branding movies in a similar way that consumer packaged goods manufacturers brand their products.”
read more