Pepsi-Cola is planning a contest with the winner getting a free ride aboard the Russian Soyuz spacecraft. The deal will cost them $35 million, including a payment to the Russians of $15 million. The rest of the money will go toward promotion, possibly including a game show of some kind. The promotion will run through 2003. The new plan comes just after Russia announced that rock star Lance Bass won’t become the 3rd tourist in space, because he can’t come up with the $20 million price tag.
This won?t be the first time the Russians have used capitalism to finance their spacecraft. PepsiCo paid Russia to float a can of its soft drink outside the now defunct Mir space station, and Russia also once put the Pizza Hut logo on one of its rockets.
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