Red is the color of "stop," but it’s also the color of love, and a woman wearing red is often seen as giving "go" signals–either intentionally or unintentionally–to the men around her, and it makes men feel more amorous towards women too: When a man takes a red-wearing woman on a date, he’ll spend more money on her.

In five experiments, psychologists tested how different colors affected men’s attitudes towards women. In all of them, women shown wearing red were rated as significantly more attractive and sexually desirable by men than the exact same women shown wearing other colors. Even seeing a woman sitting on a red chair or couch turned men on (so gals, you know what color upholstery to get next time).

Psychologists compare the human red stimulus to that of nonhuman male primates, such as baboons and chimpanzees, who are known to be attracted to females displaying red on their genitals, as they often do during estrus (when they are fertile). quotes psychologist Andrew Elliot as saying, "It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness."

If you want to be sexy, you need to do MORE than wear red–you need to LOSE WEIGHT, and Anne Strieber’s famous diet book "What I Learned From the Fat Years" can do just that! Bring your svelte, sexy new body (and wear red if you dare) to the Dreamland Festival in May, and make lots of sexy and INTERESTING new friends. Subscribers save 10% on ticket prices and they have a coupon for a book to read on the plane–a copy of Whitley Strieber’s novel Hybrids for only $1.99!

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