?instead of charging more (too obvious) – Manufacturers of food and cleaning products are reducing the size of their packages, so they can keep their prices the same. This has been done in the past, but now that there’s a recession on, there’s likely to be a lot more of this in future.
In the November 9th edition of the LA Times, reporter Jerry Hirsch focuses on Skippy Peanut Butter jars which are being made with an indentation in the bottom that reduces the contents from 18 ounces to 16.3 ounces, which is about 10% less. Hirsch quotes Dean Mastrojohn, the spokesman for Unilver (which makes Skippy) as saying, “We have chosen to reduce package sizes as one of our responses” to rising commodity and business expenses. He emphasizd that the new, smaller sizes are clearly marked on labels (but that doesn’t help if you don’t remember how many ounces were in earlier jars of the product).
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