We sometimes notice that the combination of a car’s headlights, grill and front bumper looks something like a face. Men who love cars see “faces” in them, using the same parts of their brains that recognize human faces, which may be why they feel so much love for their vehicles.

Forty men, half of them car lovers, wore sensors that monitor electrical activity in the part of the brain linked with facial identification. They were then asked to identify both faces and cars, and the car lovers used the same brain techniques for both. They also had a hard time identifying images with both faces and cars in them, as if their brains were experiencing a “traffic jam.”

Maybe they need to learn how to see things in a brand new way.


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