How Companies Cut Back During a Recession
Hint: No catsup on the burger – The typical American consumer is accustomed to unwrapping a hamburger from their favorite fast food establishment and finding “the works:” lettuce, tomatoes, pickles and a few packets of ketchup on the side. However, according to researcher John Stanton, the “frills” that come with fast food or restaurant meals could become a thing of the past. He says, “In an environment where food companies are reducing the size of packages and charging more for products, consumers can expect to pay for what they used to get for free.”
read more