News Stories relating to "placebo"

Researchers are so excited about the placebo effect that the NIH (National Institutes of Health) has started a special study of it. One of their discoveries is that, although it all takes place inside our brains, for some unknown reason it seems to be working BETTER than it used to. This is a subject that Anne Strieber discusses with Mark...

...doesn't really work! - Placebos are a sham, but the kind that doctors and researchers use. They're usually mere sugar pills in disguise, which are used in a clinical treatment study. The effectiveness of the actual medication is compared with the placebo to determine if the medication works. For some people, the placebo...

A surprising reason! - Most of us realize that a high-priced item creates the impression that it's better than the same thing bought at a lower price, despite the fact that advertising tries to create the opposite impression. It turns out placebos work the same way.