When it comes to appearance, we are sometimes informally issued a number from one to ten. What if we lived in a world in which everyone is assigned a number that tells everyone ELSE how influential we are, and this number determined whether or not you got a job, a hotel room upgrade or free samples at the supermarket? This is really happening to millions of social network users.

…Now you can BUY them! – Whitley twitters. Anne twitters. And sometimes it’s hard to know who your friends are. Now, if YOU twitter, you can buy friends! An Australian company is offering to sell people potential Twitter friends for around $100. They contact blocks of around a thousand people and suggest that they may want to follow a certain twitter-er.

BBC News quotes Leon Hill, the CEO of USocial, as saying, “It’s up to the user to follow them or not.”