The number of smokers has gone down–fewer than one in five adults now smoke in the US, which is about half as many smokers as there were 50 years ago. Despite this, cigarettes kill more than 400,000 Americans every year. But the solution is at hand: make nicotine less addictive.
Most of us don’t realize it, but the Family Smoking Prevention and Tobacco Control Act, signed in 2009, give the FDA the power to establish tobacco product standards including "provisions, where appropriate, for nicotine yields of the product." The thing they CAN’T do is require that nicotine levels be reduced to zero–but it can reduce them to NONaddictive levels.