Recession Math
It doesn’t always add up – Bad economic times like these call for extreme measures (at least some very important things are on sale). One problem: not everyone realizes that $1 equals 100 cents.
A new study suggests that, in some situations, people may behave as if 100 cents actually has more value because they pay more attention to the number of coins involved than the actual economic value. So people are more impressed by 100 cents than they are with $1, because 100 is larger than one.
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