Mob Projects
Michelle Delio writes in wired.com about something new on the internet: Mob Projects, where a group of people agree by e-mail to suddenly turn up together to play a practical joke. Recently, 200 people went to Macy’s department store in Manhattan to buy a “Love Rug” for their “commune,” and gangs of drunken Santas have been seen in San Francisco around Christmas time.
Mob Projects are as exclusive as a fashionable club?you can’t just join, you have to be invited. “Everyone loves a mindless mob!” said Merilyn Synder. “I was so stoked when I got my invitation?no action, no protest, no needing to review my political stance on a particular issue. Just be there or be square.”
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