Home

On:

Women are often thought of as frivolous because of their obsession with fashion, but there’s a sound psychological basis for this: It turns out that if you wear a white coat that you believe belongs to a doctor, your ability to pay attention increases, but if you wear the same white coat that you’re told belongs to a painter, you will show no such improvement.

In the April 3rd edition of the New York Times, Sandra Blakeslee quotes researcher Joshua I. Davis as saying, "I love the idea of trying to figure out why, when we put on certain clothes, we might more readily take on a role and how that might affect our basic abilities."
read more

On:

We have clothes that act as wifi and now we have clothes that think. The latest breakthrough in cotton fiber research has scientists envisioning hospital gowns that monitor medical patients and jerseys that test athletic performance. Fiber scientist Juan Hinestroza has discovered how to turn everyday cotton into high-tech fabric, using gold nanoparticles and polymers, both of which are widely used in the electronics industry as components of integrated circuits, which control the functions of such common devices as phones, televisions and game consoles.
read more

On:

The next generation of communications systems could be built with a sewing machine. To make communications devices more reliable, researchers are finding ways to incorporate radio antennas directly into clothing, using plastic film and metallic thread. And you’ll be able to POWER your phone and other hand-held devices with your SHOES, just by walking (And Anne Strieber’s famous diet book has a special chapter on exercise titled "The Tyranny of the Body," in which she states unequivocally that walking is the very best exercise there is).
read more

On:

It seems like a miracle, but it’s true: A simple cotton tee shirt may one day be converted into tougher, more comfortable body armor for soldiers or police officers (or those of us who live in dangerous cities?)

Researchers have drastically increased the toughness of a tee shirt by combining the carbon in the shirt’s cotton with boron, which is the third hardest material on earth. The result is a lightweight shirt reinforced with boron carbide, the same material used to protect tanks.
read more