Why do we make bad choices, when we "know better?" We see rain clouds in the sky but we don’t take an umbrella to work. More seriously, we marry someone who’s an alcoholic or drug addict, even though we know it’s a mistake. Acknowledged killers who have murdered their wives and are on death row get large numbers of marriage proposals from lonely women. Neurobiologists say that the brain remembers, even if we don’t. But aren’t our brains really us?
Researcher Adam Messinger compares it to subliminal knowledge, which is there, even the information doesn’t enter our consciousness. An example? "You know you?ve met the wife of your work colleague but you can’t recall her face."