Spend cash! – As financial institutions are failing, right and left, there’s something that?s important to remember during the current recession: There is evidence that people spend less when paying cash than using credit cards or gift certificates, meaning that cash discourages spending, and credit or gift cards encourage it.
Researchers Priya Raghubir and Joydeep Srivastava say, “The studies suggest that less transparent payment forms tend to be treated like [play] money and are hence more easily spent (or parted with.”
Art credit: freeimages.co.uk
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