But why? – Nobody can figure out why, but placebos are working better than ever. Are people more gullible than they used to be?
In Wired.com, Steve Silberman reports on a major drug company that was losing money because it hadn’t introduced a new drug in 3 years. They decided to come out with an antidepressant. It performed beautifully in tests, but was later found, like many of these drugs, to be merely a placebo. Silberman writes, “The fact that an increasing number of medications are unable to beat sugar pills has thrown the industry into crisis. The stakes could hardly be higher. In today’s economy, the fate of a long-established company can hang on the outcome of a handful of tests.