News Stories

Taste Expectations

It's a scientific fact that wine tastes different to people who are given information about the wine before they drink it. When you read the edge news at unknowncountry, you never get what you expect!

When 163 test people tasted a red wine which a wine expert Robert Parker had given 92 points out of 100 to, the ones who were told about the positive appraisal before the tasting liked it much better than a second group, who were told that the wine had only scored 72 points and was thus average.

Scientists have a practical tip for restaurants and hosts: Always stress the quality of the wine before it is tasted. Those of us who have visited a "fancy" restaurant recently have probably noticed that the waiters do this very thing. They may not know the science, but they know customer psychology!

Art credit: Dreamstime.com

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