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News Stories relating to "subliminal"

TV Ads are Sneaking into our Brains

A new study helps explain why some ads seem to stick in our minds. It turns out that certain types of commercials trick the hippocampus area of the brain (where long-term memories are stored) believing that the scene we just watched on television actually happened--to us. This...
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Who are You?

Subliminal messages can be powerful, even though we aren't consciously aware of them. Research has shown that more men named "Ken" move to Kentucky and more women named "Florence" move to live in Florida than would be likely if these were random choices. Also, more men named "Dennis" become dentists and more women named "Laura" become lawyers...

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What Do You REALLY See?

Subliminal messages ARE registered by our brains?despite the fact that we don't consciously see them. Alfred Hitchcock wove frames of the subliminal image of a skull-and-crossbones into his films in order to increase the tension for viewers. These went by too quickly to be consciously noticed by the audience, but were discovered later, upon...

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