Almost everyone enjoys a good mystery, but not everyone enjoys the SAME KIND of mystery plots. It turns out that the kind of mysteries we like to read reveal our personalities.
New research suggests that not everyone enjoys a murder mystery with a surprise ending. People who have lower levels of self-esteem prefer crime and detective...
Thirsty people can be made to drink more than they normally would by being exposed to subliminal facial expressions, which are not seen consciously. In a recent study, hidden smiles persuaded people to drink specific beverages than neutral expressions did. Frowns caused avoidance. Consumers were willing to pay up to three times as much for a...