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Subliminal Messages in the Media: How Prevalent - and Dangerous - Are they?

In the news today: a Japanese woman has just divorced her husband because...he didn't like the Disney movie "Frozen."

This bizarre snippet of news inspires the question: why has this movie inspired such global acclaim, even bordering on obsession in some? Has Disney imbued it with hidden, subliminal messages?
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Why Target the Elderly?

You may have noticed more TV ads lately--about medicines, etc.--that are obviously aimed at older viewers. Is this because they have more money than younger viewers, many of whom are out of work? Or could it be because their aging brains make them vulnerable?
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