News Stories

The Power of Pink

We've written before about the power of red. Now it turns out that a preference for pink?the traditional color for girls?may be hardwired into women's brains.

Studies show that both sexes prefer blue. In New Scientist, Roxanne Khamsi quotes researcher Anya Hurlbert as saying, "Going back to our 'savannah' days, we would have a natural preference for a clear blue sky, because it signaled good weather. Clear blue also signals a good water source." Despite this, women seem to have a special affinity for colors in the red spectrum. Hurlbert thinks this may be because color vision evolved in humans in part to help females spot ripe fruit such as red berries.

...And Anne Strieber recently discovered that you can have big adventures when you wear a pink cap!

Art credit: freeimages.co.uk

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