News Stories

Car Designed Just for Women

Volvo has a new concept car designed especially for women. It has changeable seat pads, in different colors and patterns, tons of storage, and a hood that doesn't open.

Jorn Madslien writes in bbcnews.com that the car, which is now on display at the Geneva auto show in Switzerland, was designed by a team of women. "The car is shown with a light yellow, embroidered seat pad, maybe for the more elegant occasion," says Maria Widell Christiansen. "Then in winter you might chose a woolen seat pad, maybe in a strong cozy color, or you may go for the lighter, more Scandinavian looking one."

Instead of having fold-down back seats, the back seats are always folded down, in order to leave room for shopping bags. You fold them up when you want to carry passengers. There are special umbrella, coin and key holders. "It is storage, storage and more storage," says Christiansen. The seats, mirrors, steering wheels and pedals automatically adjust to the driver's needs. There?s even a split in the middle of the headrest for women with ponytails. "It is very uncomfortable to drive with a ponytail," Christiansen says.

The front of the car is molded in one piece, which can be removed only by a Volvo mechanic, so there's no way for the driver to open the hood. "Honestly, the only time I open the [hood] on my car is when I want to fill up washer fluid," says Tatiana Butovitsch Temm. "Do we need to have a?square hatch for that or could we do it in another way? So we shifted the filling station for washer fluid to the side of the car, next to where you fill up fuel, and we closed the [hood] for good."

The car has a computer that sends a message about any problems directly to the garage. The mechanics then contact the women drivers. "If the car says nothing, then everything is fine," says Temm.

Christiansen says, "It is minimal maintenance, really, because the customers have limited time and they don't want a car that gives them a lot of hassle."

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